About me

Hi, I’m Nupur Tiwari — a digital marketer by profession, a traveler at heart, and a saree lover by soul. Tuck In was born from my deep love for sarees — a timeless symbol of Indian culture, grace, and effortless style.

India’s textile heritage is one of the richest in the world. From the intricate Banarasi silks of Varanasi to the breezy cottons of Bengal, Indian weaves are a tapestry of history, culture, and regional artistry.

Each weave reflects the spirit of its land — shaped by generations of skilled artisans who carry forward age-old techniques with pride and passion.

At Tuck In, we believe sarees aren’t just for special occasions — they belong everywhere. Whether it’s a boardroom, a brunch, or a big celebration, our sarees are made for women who love to experiment while staying rooted in elegance. And that is why, we honour this legacy by celebrating the artistry behind every thread.

Each piece in our collection is handpicked and sourced directly from local craftsmen across India. Every drape tells a story — of tradition, craftsmanship, and individuality.

Our vision is simple: to make sarees a modern wardrobe essential for women who want to feel confident, chic, and connected to their roots.

Explore our collection and tuck into a world where tradition meets style.